Adrian is an experienced digital marketer and community manager. He combines these passions to create beautiful and functional online communities that help brands connect with their audiences.
Adrian currently resides in Montreal and is the Head of Community and Evangelism at Vanilla Forums, a SaaS community platform, hosting the best loved brands in the world.
Adrian has worked with many of the leading brands in the world to build amazing B2B communities. His many years as a digital marketer, product manager and various customer support roles has enabled him to understand how to enable maximum organizational impact for community initiatives.
While Adrian's early career was focused on enthusiast communities, he quickly went on to work on open source, e-commerce and b2b support communities. Today he is still actively managing communities, so he can speak from a place of experience, rather than from the ether.
A multi-faceted marketing career has give Adrian a deeper understanding of SEO, Analytics, email marketing, paid advertising, and marketing automation. He combines this knowledge to ensure communities are part of the deeper eco-system within any organization.
Adrian has given over 100+ webinars, has spoken at several major conferences and taught thousands of people frameworks, systems and ways to be successful in community building gathered from years of community building and working with best in class organizations.
Over the past several years working at Vanilla, Adrian has written extensively on the topics of community and community building. He has written over 300 articles, and has contributed or written over a dozen ebooks on the subject. Available at VanillaForums.com.
A high-energy general session that showcases breakthroughs in self-service, service automation, and assisted service to learn how these technological advancements will impact customer experience when placed in the hands the youngest and most tech-savvy generation in history. All supported by real-world examples from companies leading the charge in the next generation of service.
The Qualtrics XM Community includes some of the most prolific Qualtrics users in their fields, and is a forum to discuss the projects that drive them, trade tips and tricks, and enable networking with other users. In this session, Qualtrics, will share how (and why) they created a world-class online support community by empowering their customers, listening to the data, and adopting an iteration mindset.