Speyer UI System (SUI)
Accessibility-first design system for modern web apps (light/dark, no build tools).
Adrian Speyer 🇨🇦
VP Technology & Marketing, MatchPoint
Marketer and builder. I make technology that brings people closer together.
I've spent 25 years in marketing and technology, mostly in B2B SaaS. Right now I'm leading product and marketing at MatchPoint, where we use AI to help people make real connections at live events. Before that, I spent more than a decade in the community platform space, and wrote a book along the way — The Accidental Community Manager.
Outside of work, I build things, write when I have something worth saying, and watch way too much baseball. I also collect stamps, trading cards, comics, and Pez dispensers — and play way too much Magic: The Gathering. But that's a whole other conversation.
Current focus
- Scaling an AI-powered networking platform for live events and business travel
- Built and leading a cross-functional product & engineering team from scratch
- Designing AI-assisted marketing and customer experience systems
- Aligning growth, product, and data around real user behavior
- Building internal tools that reduce friction, not create it
Selected
A few things I've built or am building — there's more where this came from.MatchPoint
AI-powered networking built to make in-person events feel more useful and more human.
Newsletter
Community, AI, marketing, and the things I'm learning along the way. Updated when I have something worth sharing.
The Accidental Community Manager
A practical guide to building and running B2B communities — still relevant even as the world shifts back to in-person.
Background
Discreet by design. If you know, you know.
AI startups
Customer experience
Marketing strategy
Product management
Growth systems
Lead generation
Event technology
Community platforms
Marketing automation